Social Networking – Microsoft's Success

What do you do if you own one of the world’s most successful corporate brands, enabling you to

  • operate in a dynamic, exciting industry that attracts great talent
  • tap any job market in the world
  • enjoy fame for building lucrative employee resumes
  • have the financial resources to meet or beat any competitor’s offer…

but you still can’t recruit enough people to meet your company’s growth targets?

That is the question Marvin Smith has been helping to answer at Microsoft. His assignment: find out if the emerging phenomenon known as social media could help solve the problem.

Read the article here