Candidate Relationship Management (CRM) Capability Guide
While Candidate Relationship Management (CRM) tools have been on the market for many years, technology continues to advance in order to better meet the needs of recruiting organizations worldwide. CRM solutions offer a structured approach to handling candidates in a talent pipeline. CRM is a strategic model for interacting with prospects and candidates, providing recruiting teams with a tool to maintain and engage with active and passive candidates.
Although many vendors offer simple CRM solutions, some also provide additional functionality and modules. Still, selecting the vendor and solution that is right for your organization can be a challenge. To help organizations better understand the capabilities of the solutions currently on the market, the Talent Function team sought out and analyzed seven of the top CRM vendors and the features and functions each vendor offers to their customers. While many of these vendors offer similar functionality and features, there are some unique variances among their solutions.
With recruiting technology continually changing, it’s important for companies to constantly strive to create a comprehensive recruitment strategy. Technology solutions are critical to successful recruiting organizations, and Talent Acquisition leaders should evaluate their current technology solutions on an ongoing basis and seek vendors who can support their recruitment strategy long-term. In an effort to help Talent Acquisition leaders tackle the CRM vendor products available, Talent Function consultants developed a robust matrix based on the product features and functionality of select CRM products. To learn more, please download our Candidate Relationship Management (CRM) Capability Guide.
While many of these vendors offer similar functionality and features, there are some unique variances among their solutions. Here’s a snapshot of the key differentiators we found:
- Mobile responsive design
- Text (SMS) contacts functionality
- Employee referral matching, leader board and referral tracking
- Unlimited emails via mass marketing campaigns
- Schedule automated messages
- Branding functionality
- Integration with video interviewing vendors
- Invitation to pre-register for events