New Talent Function White Paper Applies Digital Marketing Best Practices to Talent Acquisition

Latest Research Helps HR Professionals Implement Pixel Tracking Strategies for Recruiting Success

May 19, 2015SAN DIEGOTalent Function (, reinventing Talent Acquisition for leading global organizations, today announced the availability of “Digital Marketing for Recruiting Organizations,” a new white paper designed to showcase how recruiters can transform their talent acquisition activities through the same methods used by their marketing colleagues to attract new customers.

The best recruiters understand that their job is to put the best candidates forward who can help the company achieve its business objectives. Yet, with an ever-growing number of candidates applying to each open position, finding qualified talent often proves to be a significant challenge. To overcome these obstacles and ensure they supply the best candidates to their organizations, recruiters must be able to effectively market the company, its employment brand and open positions by the most effective means possible.

“Digital Marketing for Recruiting Organizations” explores how one of the most effective marketing techniques, pixel tracking, can help recruiters optimize their talent search. Through pixel tracking, whereby a small line of code that contains a 1-by-1 pixel-sized transparent image is inserted within the pages of an email or website, users can monitor recipient’s behavior. The white paper highlights how this strategy can be used by recruiters to optimize their talent acquisition strategies on an ongoing basis to supply the best talent. Key benefits of leveraging pixel tracking include:

  • The ability to understand which recruiting messages are most effective by tracking candidate behaviors, including click-throughs, completed applications or abandonment during the job search process.
  • Identifying how to continually fine-tune their recruiting messages using performance insight on email headlines and other content.
  • Using analytics and entailed tracking to identify individual user data, such as which page of the career site or email led a candidate to apply, as well as which caused applicants to drop off.

The white paper also provides an overview of the pixel tracking capabilities of several leading recruiting technology solution providers, helping recruiters to identify the offerings that will work best in their organizations. Readers are introduced to additional digital marketing techniques to enhance recruitment, such as URL tracking, cookie tracking and online advertising.

“The industry is quickly realizing that to recruit effectively in a challenging environment, recruiters must think like marketers – not just in the ways they engage candidates, but also the ways they track and measure results,” said Lynn Knight, president of Talent Function. “Our new white paper explains how talent acquisition professionals can implement pixel tracking techniques to better understand candidate behavior and respond accordingly. As a result, recruiting organizations can fine-tune their recruitment strategies in real-time, leveraging data to gain a significant hiring advantage.”

“Digital Marketing for Recruiting Organizations” is available at:…

About Talent Function
Talent Function reinvents Talent Acquisition for leading global organizations. We help our clients succeed with comprehensive and forward-looking strategies, leading technologies, best business processes, and smooth deployments to deliver ROI and business performance. We’re strategic, specific and practical. We have the humility to listen carefully, the creativity and experience to innovate, the expertise to do things right the first time, and the passion to make clients successful. And we love doing it. To learn more, visit