Autodesk makes software for people who make things. If you’ve ever driven a high-performance car, admired a towering skyscraper, used a smartphone, or watched a great film, chances are you’ve experienced what millions of Autodesk customers are doing with our software. Autodesk gives you the power to make anything. Over 100 million people use Autodesk software like AutoCAD, Revit, Maya, 3ds Max, Fusion 360, SketchBook, and more to unlock their creativity and solve important design, business and environmental challenges. And Autodesk is always looking for highly qualified individuals who want to join its ranks. However, building and sharing sourced leads proved to be challenging, as the company did not have the right system in place to pipeline, track and stay connected with prospective talent.
Relying on spreadsheets and individual tracking mechanisms meant that candidate information was kept in silos, making it difficult to share leads, have meaningful conversations and target talented people who can make a difference at the company. Recognizing the opportunity to improve how it hires, Autodesk recently sought to implement its first-ever candidate relationship management system, the Avature CRM.
The Architecture of a Successful Implementation
Since implementing Avature was a large-scale effort, Autodesk decided to bring on external support to help deliver successful implementation and adoption. Autodesk sought to work with a consulting firm that could provide strategic direction throughout the process and ensure they received maximum benefits from its investment.
According to Rick Aldridge, Senior Manager, Talent Acquisition Operations for Autodesk, “Our Talent Acquisition team had a priority to launch our first-ever CRM this year. To ensure successful implementation and adoption, we wanted to partner with a team of experts with proven experience leading CRM implementations — someone who could be an advocate for Autodesk and who would help us design a simple but powerful solution that aligns and integrates with our hiring processes and systems.”
After Autodesk considered several firms, Talent Function stood out due to its extensive experience and familiarity not just with CRM implementations, but with Avature specifically. Autodesk engaged Talent Function to serve as a specialized project management and functional consulting team to work with and help them implement the Avature CRM – and to do so on a tight deadline of only 10 weeks.
First and foremost, Talent Function helped Autodesk by providing leadership and subject matter expertise throughout the implementation, which entailed managing project plan tasks and continually evaluating risks and readiness. Autodesk also worked together with the Talent Function team for functional consulting – using Talent Function’s deep background in such implementations to support functional processes, assess ongoing needs and, through configuration design, ensure those needs were addressed. The two companies also collaborated closely to conduct monthly project sponsor meetings, determine points of escalation and track project milestones.
Engineering a Transformative Talent Acquisition Strategy
As a result of partnering with Talent Function, Autodesk has a global solution to track, engage, and nurture prospective talent all while fostering best-practice sharing across international teams. Additionally, Autodesk can now automate some of its branding efforts and reach a wider candidate pool through email campaigns, branded invitation and specialized portals for events. Because each of these tools track stages, Autodesk can more easily track interest and engagement and build meaningful connections to help make future hires.
In summing up the project, Aldridge said, “Autodesk would not have been able to accomplish this project in such a short time frame without Talent Function’s expert knowledge, guidance and project management skills. They managed every detail of the project meticulously, kept us on track and on budget, and helped us make the right decisions that set us up for long-term success.”