This past week, I had the opportunity to lead a panel discussion on recruiting technology at SourceCon. The panel was comprised of talent acquisition leaders and consultants who implement these systems. One of the panel members summed up their realization about recruiting technology by quoting some song lyrics: “if you can’t be with the one you love, love the one you’re with.” The audience clearly agreed, and so do I.
As I thought more about this concept, I realized it is very true for most organizations. When it comes to recruiting, there is a love/hate relationship with technology, and I hear phrases all the time such as “the necessary evil,” “the electronic filing cabinet,” “the last thing on earth I want to do in a day.” Digging deeper into the challenges, I find they are usually different symptoms of the same problem. The technology can do more, but the business hasn’t kept up with the changes or maintained an approach to constantly optimize the process. This leaves the recruiters and sourcing professionals to find workarounds and any and all excuses to avoid using the systems. The reality is we indeed can love the one we’re with, as long as we can see it for what it is and strive to make it better. You have to ask yourself, when was the last time you really got to know your ATS or CRM? When was the last time you updated the new features, turned on some new capabilities, or just reviewed the latest release notes of features and functions?
Here are some quick ideas to get started on the journey to embracing the solutions you have now, even if they are not perfect.
- Identify the five critical activities you need to do in your ATS daily. Adjust your user settings to move those activities to your dashboard or start page.
- Review your communication templates – the messages you send or the system sends automatically. Determine if they add value; modify them for a stronger experience for the intended audience.
- Write down a list of things you can do to ensure you are never able to hire an applicant. Review that list against your current system processes to see where you can have the biggest impact on change.
- Challenge last year’s implementation decisions (or from the year before, or the year before that.) This one is important. Most organizations sacrifice functionality during implementation to meet the deadlines and various other goals. When the solution is implemented, it is assumed done and the work to get it to optimal is forgotten.
The best recruiting systems out there will not work if you don’t invest the time to review how you can use them better, faster and cheaper.